Blog
Clipping, explained by people who run the campaigns
Long reads on how clipping works, what clips earn, how brands set rates, and what separates a clip that gets 200 views from one that gets 200,000.
For clippers and creators
BlogWhat clipping is and why brands pay for itA plain explanation of clipping: who does it, what a clip is worth, why a brand would rather pay 200 clippers per view than one influencer per post, and how the money moves.Read the articleBlogHow to start clipping with zero followersA four week plan for a brand new account: set it up so brands approve you, pick one campaign, post three clips a day, and read your own numbers so week four is better than week one.Read the articleBlogHow clipping campaigns pay: CPM, caps and pools explained with numbersThe four numbers on every campaign card (rate, cap, minimum, budget) and exactly how they turn views into dollars, with worked examples for creators and a cost breakdown for brands.Read the articleBlogThe clipping workflow: from source video to posted clip in 30 minutesThe exact sequence working clippers use: watch fast, mark moments, cut in batches, caption, export clean, post everywhere, submit. With the time each step takes.Read the articleBlogWhy most clips get 200 views and how to fix thatA clip stuck at a couple of hundred views failed its first test group. The seven usual reasons, in the order to check them, and what to change on the next clip.Read the articleBlogClipping vs UGC: which one should you do?Clippers cut footage someone else made. UGC creators film their own. The work, the pace, the money and the welcome bonus side by side, so you can pick the one that fits you.Read the articleBlogClipping mistakes that get clips rejectedThe ten mistakes behind most rejections, from missing hashtags to watermarks to bought views, each with the two minute fix. Read it once before your first campaign.Read the articleBlogPicking a niche as a clipperWhy one niche per account beats posting everything, how to pick one you can actually sustain, and how to tell in two weeks whether it was the right call.Read the articleBlogHow view tracking works and why screenshots don't countWhere every view count comes from, how often it is read, what the platform does when a count drops, which patterns get flagged, and why nobody ever uploads a screenshot.Read the article